Founders: Satyajit Mittal and Krutika Lal
Founding Year: 2020
Funding: $847.9K
Investment: Raunak Munot, Hardik Pandya, Shyam Raichura, Saurabh Puri
Industry: Footwear
Website: Aretto
Introduction
Aretto is revolutionizing the children's footwear market with its innovative, Barefoot technology-based shoes. Founded in 2020 by Satyajit Mittal and Krutika Lal, Aretto’s shoes are designed for the holistic growth of children’s feet, ensuring comfort, flexibility, and health benefits. Their footwear is crafted using environmentally safe materials and is 360-degree flexible, making it the ideal choice for growing kids.
The Concept
Aretto’s unique footwear line focuses on creating products that allow kids to move freely while supporting natural foot development. The shoes are not only designed for comfort but also for durability, ensuring they last while offering the necessary support. Podiatrist-certified, Aretto’s shoes are scientifically designed to promote healthy foot development in children, a much-needed solution in today’s market.
Sustainability and Innovation
The company’s commitment to sustainability is reflected in their eco-friendly approach to manufacturing. By sourcing safe and sustainable materials, Aretto ensures that every pair of shoes is not only good for kids but also for the environment. With Barefoot technology, the shoes mimic the feeling of walking barefoot, allowing for natural foot movements while still providing the protection children need.
Funding and Growth
Aretto has raised $847.9K in funding, and the company has seen increasing traction due to the growing demand for children's products that focus on health and sustainability. The investment from notable personalities like Hardik Pandyahas helped fuel its growth, enabling the brand to reach a wider audience.
Conclusion
Aretto’s innovation in children’s footwear, combined with its commitment to sustainability and health, positions it as a key player in the kids' footwear industry. The brand’s dedication to providing the best for children’s growth while being eco-conscious makes it a standout startup.