Founder: Mohit Mohapatra
Founding Year: 2021
Funding: NA
Industry: Beauty and Personal Care
Website: NaturePro
Introduction
NaturePro, a startup founded by Mohit Mohapatra in 2021, is reshaping the beauty and personal care industry with its commitment to sustainability. The brand has a clear vision: to create beauty products that are not only effective but also environmentally responsible. From its eco-friendly production processes to using organic ingredients, NaturePro is at the forefront of the growing movement toward green beauty in India.
The Concept
NaturePro offers a wide range of organic beauty products, including skincare, haircare, and wellness products. All of the ingredients used are COSMOS/ECOCERT-approved, ensuring they meet the highest international standards for organic certification. Their products are also MADE SAFE certified, meaning they are free from harmful chemicals and are safe for both consumers and the environment.
Sustainability at Its Core
NaturePro’s dedication to sustainability goes beyond just the ingredients. The company uses AI technology, including Generative Pre-trained Transformers (GPT), in its Product Research and Development (R&D) to improve efficiency and innovation. This has enabled NaturePro to create highly effective products while maintaining its core values of sustainability.
Industry Recognition
NaturePro's commitment to sustainability has earned it accolades in the industry. It has been recognized as one of YourStory’s Top 500 Challenger Brands and was awarded the Exchange4Media D2C Revolution Award 2023. These recognitions highlight the brand’s growing influence in the beauty and wellness sector.
Conclusion
NaturePro’s focus on organic ingredients, sustainability, and innovation makes it a standout player in the beauty industry. As consumers increasingly demand eco-friendly and safe beauty products, NaturePro is positioned to lead the charge in India’s green beauty revolution.